Brand Manager (Haircare & Bodycare) - Mustika Ratu

Join Mustika Ratu, Indonesia’s leading beauty and cosmetics company, as a Brand Manager for Haircare & Bodycare. In this dynamic role, you will spearhead the strategic development, positioning, and growth of our premium haircare and bodycare product lines. You will work closely with cross-functional teams, including marketing, sales, and operations, to ensure that our products meet the evolving needs of our customers.

Mustika Ratu, based in Pancoran, Jakarta Raya, is known for its innovative and high-quality products. As a Brand Manager, you will have the opportunity to work in a vibrant and fast-paced environment, contributing to the success of some of the company's most popular brands. This role offers significant growth opportunities and the chance to make a meaningful impact on the beauty industry in Indonesia.

📋 Tanggung Jawab Pekerjaan

• Develop and implement strategic brand plans for haircare and bodycare products, ensuring alignment with company goals and market trends.
• Conduct market research to identify customer needs and preferences, and translate these insights into product development and marketing strategies.
• Manage and oversee the brand portfolio, including product launches, promotions, and pricing strategies.
• Collaborate with marketing, sales, and operations teams to ensure seamless execution of brand strategies and campaigns.
• Monitor brand performance through key performance indicators (KPIs) and provide regular reports to senior management.
• Build and maintain strong relationships with key stakeholders, including suppliers, distributors, and retail partners.
• Stay updated with industry trends and best practices, and drive continuous improvement in brand performance.
• Represent the brand at industry events, trade shows, and other relevant forums.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in brand management, preferably in the beauty and cosmetics industry.
• Proven track record of successful brand launches and growth initiatives.
• Strong understanding of market research and consumer behavior.
• Excellent communication, leadership, and project management skills.
• Proficiency in using tools such as Microsoft Office, Salesforce, and Google Analytics.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Fluency in both English and Indonesian languages.

🛠️ Keahlian

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